By Steve Loomis and Matt Stannard-Dale – USA TODAY.
– Nov 16, 2018 08:07:06A key to successful paid car ads is understanding the type of content and the type and number of people the advertiser wants to reach, according to a new report from industry research firm Nielsen.
The report, titled “The Advertising World: The Adverse Effect of P2P Ads on Consumers,” found that consumers who use P2p apps to share information on their cars are less likely to purchase than those who do not.
In addition, consumers who are not used to the technology may be more likely to take the bait than those with a vested interest in the car and its owners.
In its report, Nielsen said that in 2018, more than 50% of consumers in the U.S. were using apps such as Lyft, Uber, Airbnb, etc. to share personal information, which led to an increase in car-sharing apps in 2017.
While this may not seem like a huge increase, it is significant considering that more than 70% of Americans use at least one P2PA app.
This could be a bad thing for the industry because, as the study states, consumers are more likely than not to give up on a new car they purchase because of the “high costs” involved.
The study also found that those who use apps to keep tabs on their car’s status are more inclined to purchase cars.
The study also pointed out that there is a large portion of P 2PA apps that offer only the most basic services, such as a parking meter and a radio and GPS app.
The Nielsen report says that, as more people use P 2P apps, there will be a decline in the percentage of consumers who have purchased cars from these companies.
The advertising industry has been slow to adopt P2PR and to develop new ways of using it, despite the growing popularity of P.2P.
The company behind the P2PGate app, which allows people to share real-time information on a car, said this year that it will launch a paid P2PT app in the next year or two, but did not provide a timeline.