By Ars Technic staffSeptember 10, 2019 08:23:17When you search “Snapchat ads,” you’ll probably see a lot of them: Ads for Instagram, Snapchat, and other messaging apps, along with ads for brands such as Target, McDonalds, and Gap.
These ads are paid for by advertising networks such as AdMob and AdRoll, which are often part of the SnapChat advertising ecosystem.
Snapchat ads also appear in a lot more places than they would on their own, including on websites, in apps, and on social networks.
To find out more about SnapChat’s ads, we spent a month digging through data from AdRoll and AdMob.
We found that ad network ad spending increased by nearly 80 percent from April 2019 to September 2020, as the ad networks shifted more of their ad budgets towards Snapchat ads.
In September 2020 alone, AdRoll spent $1.7 million to promote Snapchat ads in a single day.
AdMob spent $2.3 million, according to AdRoll data, a substantial increase.
Advertisers also spent a lot on ads for Instagram and Snapchat.
AdRoll reported spending $5.5 million to $12.5 for Instagram ads in September, an increase of nearly 80% from the previous month.
AdRoll also reported spending nearly $12 million on Snapchat ads during the same month, an 11.5% increase over the previous week.
Snapchat advertisers spent an average of $6.4 per 1,000 users on these two apps during September, according the company’s AdRoll metrics.
The rise in SnapChat advertisers’ ad spending may have more to do with the rise of ad-supported social networks like Instagram and Twitter than with the apps themselves.
Advertisers that spend more on ads on Snapchat may see more revenue from their ads.
AdTech Insider’s Sam Yagan reports that AdRoll’s revenue from SnapChat ad spending will double to $20 million over the next three years, which is significantly higher than the $11 million it made in revenue from AdMob during the previous three years.
Snapchat advertisers who spend more are more likely to earn a higher ROI from their ad spend.
Ads are paid to advertisers by ad networks that collect revenue from a user’s browsing history and purchases.
The advertiser pays for the ad, and advertisers use this data to make decisions about how to display ads.
For example, ads for SnapChat can show up in places like the home page of apps, in places such as ads for other apps, or in search results.
Snapchat users also may opt out of SnapChat and other advertising networks, which means that advertisers can no longer buy and display their ads on the platform.
Advertising revenue from advertisers is generally based on the total amount of clicks on their ads, which may vary depending on the type of ads the advertiser is displaying.
SnapChat users, however, are likely to see more clicks than users of other apps.
As a result, SnapChat is likely to be the most valuable platform for advertisers to show their ads to.