There’s nothing more annoying than an ad that has a boring headline that doesn’t tell you anything useful.
So, what are you going to do about it?
We asked Adweek’s Advertising Lifestyle Editor, Sarah M. Johnson, to break down 3 easy ways to get more eyeballs and get your business noticed.
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Adweek AdWeek: What are you looking for in an ad?
We asked Sarah M., a longtime ad industry veteran, to find the best ads for your brand, and she gave us three tips to make your job easier.1.
Get creative with ad placement.
You need to get creative with the way your ad appears in the media, too.
Look for ads with unique graphics, bold text, and bold font.
And if you have a big splash, make sure to give the impression that you are about to launch something big.2.
Choose a creative title for your ad.
The title is a must, because it conveys what your ad is all about and helps to connect you to your audience.
In the ad world, the best title for an ad is the one with the most clicks, and that can be an ad or an email that gets shared thousands of times.3.
Don’t forget to show your audience that you have something cool to offer.
A good headline that tells your audience exactly what you are trying to sell can go a long way.
If you don’t have a unique headline, you might not be able to capture the attention of your target audience.4.
The more your headline tells your target group, the more likely they will share your ad on social media.5.
The use of hashtags on social networks is a powerful tool that can help you drive engagement.
The hashtags that have the most engagement are usually those that have a strong focus on your product or service.6.
Get the best ad placement you can.
If your ad will reach people who haven’t clicked on an ad before, it’s best to find a partner that has been successful with the type of ad that you need to use in your ad campaign.
Build your brand.
Build a brand that has something special to offer, and you’ll have a stronger connection with your target audiences.
Make sure to include some relevant social proof.8.
Donate to your favorite influencer network.
If there is something you’re looking for that is not in the mainstream, check out the influencer networks that have been doing well for years.
Make the most of them and build relationships that can last a lifetime.
The bottom line: Advertising is one of the fastest growing sectors of the digital advertising industry, so you’ll need to keep your eye on it.
If it seems like you’ve got something that can make an impact, you should reach out to your network for help.