A long-running TV ad campaign that features a bunch of stars, including Kobe Bryant and the Chicago Bears, has been a huge success.
The campaign has also created a lot of goodwill among the NFL players, many of whom have had to endure years of poor ratings.
In the wake of the controversy surrounding the ad, the league has been trying to get stars to take the lead in promoting its brand.
The NFL Players Association says it has been negotiating with stars on a series of ads that the league will run in 2019 and 2020.
“There’s no question that it has given them more of a voice,” said Michael McCann, a senior vice president at the NFLPA.
“There’s a sense that we’re all a team and that this is a team effort.”
The ad campaign has been popular among some players.
In a recent study, NFL players surveyed by ESPN found that the star-in-the-game commercials were viewed by nearly 10 million people.
The players association says the ad campaign was the most-watched television campaign in the history of the NFL.
The average viewership for the entire ad campaign is more than 18 million viewers.
The commercials are set to run in the NFL Network and on cable networks starting next season.
ESPN says it will have at least 40 spots in 2019, and the network says it plans to have at most 70 spots in 2020.