The NFLPA announced Monday that it would launch a bidding war to find the best ad spots to be auctioned in an effort to get the NFL back on the gridiron.
The bid will be for ads that have been featured in the NFL’s three most popular networks, the NFL Network, Fox and CBS.
Each network has a different formula for selecting the best spots to run on the air, and the bidding will be a little different.NFL Network will auction spots on game days from Thursday, the first day of the regular season, through the start of the NFL Draft on May 16.
The NFL Network has aired the majority of the best ads during the preseason, but it’s not clear how many of the networks best spots will make it into the auction.
The NFL Network will use its auction platform to bid on any spot on the NFLNetwork.com that has not been broadcast on CBS, Fox or ESPN.
Fox, CBS and ESPN will be the only networks that will be auctioning on behalf of the league.
The bidding process will be open for 24 hours and there is no minimum bid required.
Once the bids are received, NFL Network and CBS will announce who will bid.
The bids will be released via Twitter, Facebook and Instagram.
The bids will also be shared on the league’s official social media platforms, like Twitter (@NFL) and Facebook (@NFL).
The NFL will pay $25 million to each network for each spot in the auction, plus an additional $10 million in cash and a portion of the revenue generated from advertising on the network.
CBS, which also will bid, will receive $10.5 million.CBS and ESPN are the only two networks that are bidding.
CBS said Monday that the network will not bid on the bids and will instead work with the NFLPA.
The bidding is expected to run through the end of May.
“We’re very excited to be bidding on the best, most valuable spots for the league in the bid,” said NFL Network Chairman and CEO Troy Vincent.
“We’ll be looking for the best opportunities to maximize our impact on the game.”
The NFLPA also has a contract with the National Basketball Association that pays for the majority to air the game and for the broadcast of all playoff games.
The auction will be streamed live on NFL Network’s NFL Network YouTube channel.
The first bids are expected to be made by March.