Advertisers have long used TV ads as a way to reach consumers and get their message across.
But this year, it is becoming more popular to run TV ads online.
It’s the biggest step to getting your message across, says a spokesperson for the US Advertising Council, which is part of the Advertising Standards Authority of Canada.
“With the proliferation of digital advertising, we see the emergence of an ever-growing digital audience and a growing need for advertising to reach those audiences.
And we see that the best ad candidates are also the best advertisers,” says the spokesperson, who is not authorised to speak publicly on behalf of the industry.
“And that’s where TV ads come in.”
Advertising networks are now seeing a surge in interest in TV adverts, which are designed to reach the most diverse of audiences, according to AdWords, a leading online advertising service.
Advertisers are also looking to boost their digital advertising capabilities, with the rise of ad blockers, according a spokesperson from AdWords.
“We are seeing an unprecedented growth in demand for digital advertising over the past year, which has also seen a rapid increase in digital ad spend,” he says.
As a result, advertisers are now targeting more diverse audiences in TV ads, as well as TV spots, the spokesperson says.