MicroSoft is looking to the US and UK for growth and innovation.
The Irish technology company’s global head of communications, James Foulkes, has made a number of announcements during a conference call with analysts, including the creation of a new digital advertising company called DigitalMarketing.
He said the new company would provide an industry leading service for advertising and marketing services.
“We have identified a lot of opportunities that are going to be very exciting for the industry and very exciting to the UK market,” Mr Foulke said.
“For example, we have a new global advertising agency in the UK, we are creating an agency for US technology companies in the US, we will be creating a digital marketing agency in Europe, we also have an advertising agency with the UK.”
Mr Foulk said the firm was “very excited” about the US market.
“As you know, we were in the business of advertising and technology for the last eight years, we had the opportunity to work with some of the biggest technology companies, some of whom are still active, but we have not worked with any of them in the last 16 months,” he said.
Mr Fodke said DigitalMarkets would be “very innovative” and that it would be creating an advertising and digital marketing team that was focused on the UK.
“It’s a very exciting opportunity for us to be able to work alongside some of our great clients, some that we are not even aware of and that are really looking for innovation,” he added.
Mr Fitzgerald also said the company was “absolutely thrilled” to have the help of the US government to help it grow in the region.
“In the US we have been able to get a lot more funding and support from the Department of Commerce to help us get our product out there and we have an opportunity to do the same in the United Kingdom,” he told analysts.
Mr Gallagher said that Ireland was “a very different market” from the United States, which has “a really strong market leadership” in the mobile phone market.
In the UK the company has “been really supportive of our growth” and is “looking at all the opportunities in that market”, he added, although he was not clear what those opportunities might be.
Mr Murphy said the UK was “pretty good” in terms of attracting international technology firms, adding that it had “a strong presence in the automotive and aerospace sector”.
“It is a great market for us in terms the amount of capital and the number of companies that we can partner with,” he explained.
Mr McDonagh said the Irish technology market was “going to be a little bit different” from what it was in the past, as companies were looking to move to areas where they could build out more rapidly and expand quickly.
He also said that the country was “really going to have to catch up in terms to the number and types of firms that we do have”.
Mr Murphy did not go into details about the companies that would be joining DigitalMarkETS, but he said that companies in that sector were “hugely exciting” and would “probably be able” to make money in Ireland.
“A lot of them have gone through the system and we are really excited to be part of the process,” he confirmed.