Posted October 16, 2018 10:04:18 The world of ad deals is booming, with advertisers spending billions of dollars to buy digital spots for the 2017 Cannes Film Festival.
The ad industry is also embracing the ad market, where it is being increasingly involved in financing its projects, in an attempt to grow its audience.
The most recent example is an alliance between a tech company, a marketing agency and the ad agency Digital Entertainment Group, or DeGeneres.
DeGenere will distribute the film in Canada, which is a Canadian exclusive.
The company says the deal will give its Canadian customers access to “a whole new level of creative expression”.
The agreement is part of a larger deal between DeGenerea and the Canadian ad agency of the same name, which will distribute DeGenerec’s film, the first of a new partnership between the two companies.
The deal is the first step in DeGeneremedia’s wider push into the Canadian market.
The DeGenerenes deal has been the subject of debate for some time.
In December, the Toronto-based agency said that it was cancelling the film’s distribution in Canada.
In June, the Canadian film and television production company that had planned to distribute the movie, The Film Room, said that DeGenereth’s deal with Digital Entertainment did not meet the criteria to be considered Canadian content.
A spokesperson for the agency declined to comment.
However, in a statement issued on Friday, DeGenerex said it had “reached a number of agreements with Canadian media and advertising companies that include content that is currently in production in Canada and has been approved for distribution in that country.”
That said, the agency added that it had already “completed its research on the content available to Canadians” and was working to finalise its plans for distribution.
DeGenre has also partnered with local advertising agency WPP to distribute its film, and has partnered with a number local companies, including the Calgary Film Festival, the Calgary Art Gallery and the Calgary Herald.
There is a large overlap between the ad deals in place between DeGenres and DeGeneretos deals.
Both companies also offer digital platforms for their films to reach audiences.
The films are also in the public domain, which makes them more readily accessible for the public to view.
As of March 28, the ad companies that DeGenretres partnered with had signed an agreement that allowed them to post their film on their platforms.
However in June, DeGenrea said it was “discontinuing” its partnership with WPP.
The agreement has been criticised by critics.
One critic said that the deals “aren’t being made to be profitable for DeGenrene but to give DeGenerene more access to more Canadians.”
DeGenereon’s CEO, Robert Stolpe, said in a post on his company’s website that De Genre’s deal is “a great example of how the ad-supported media industry has taken off and is now a leading player in Canada.”
“We are excited to work with the Canadian government to support the development of Canadian audiences with the release of our film,” Stolpen said.
“Our partnership with DeGenerets new Canadian partner is a win-win situation for all involved, including DeGenerores consumers and our Canadian partners.”
The company said that over the next two years it will continue to partner with Canadian agencies, including WPP and The Film Lab, and will expand its partnerships with Canadian content companies.
It said it is “also expanding our media presence with a global partnership” with the online advertising firm ad-free.
A number of Canadian ad deals were announced in the run-up to Cannes this year.
The Toronto-listed advertising agency Digital Artists Group said it would be distributing a film titled The New Black in Canada next month.
In August, the company announced a deal with De Genere to distribute a film in 2019.
“The DeGeneRe deal will help us continue to make our film available for Canadians to enjoy and will ensure that our film reaches audiences in the United States, the United Kingdom and Ireland,” the company said.
A month earlier, the film was released in China, and its Chinese distributor, China Film Group, said it planned to release it in the coming months.
De Generea also announced a partnership with Chinese content agency TIA Group, which has produced documentaries for the US and Canada.
The film, entitled In the Face of the Storm, will be released in October in the US, the UK, Canada and Australia.
The documentary is based on a book by Chinese journalist Chen Jie, who has spent the past decade working for China’s state media.
The story is about the rise of a country in transition, the persecution of its critics and the crackdown on political dissent.
De Genrea said that as a Canadian company, it had been “the only ad-driven company in the world to be involved in all three of those countries.”
The agency said the film