Facebook is making it harder for people to share their own content, a recent study shows.
The company says it is working to improve the way it shares information about its users and how its ads work, but the findings could change the way you share things in the future.
“Our goal is to be the ultimate social platform, but at the same time, we recognize that there are times when we need to improve,” Facebook CMO Mark Zuckerberg said in a blog post on Monday.
“For instance, we can’t afford to keep our users from posting personal stories and photos, or sharing their lives, and we also want to be able to provide more meaningful content for them, without overwhelming them with information.”
The study, which was funded by the advertising industry and conducted by research firm eMarketer, found that a significant proportion of users who clicked on Facebook ads in the past month reported they had no idea how to share it.
More than 60% of Facebook users who saw ads clicked on them because they didn’t know how to do so.
Facebook’s goal is “to be the absolute best place for sharing everything” that people share with their friends, Zuckerberg said.
“If you don’t understand how to use Facebook, or if you are afraid of sharing something that might upset your friends, you should probably not be a member of Facebook.”
A Facebook spokesman said that the company is “committed to giving users more control over the information they share online.”
The survey, which included 1,000 users, was conducted in May and has not yet been published in full.
In the past, Facebook has said that it has a “tough” policy when it comes to content sharing, but has said it is improving its efforts to make sharing of information easier and more secure.
The study also found that more than 90% of users said that Facebook’s ads and features did not affect how they felt about a topic, with 79% saying they felt they had been unfairly affected by the company’s advertising policies.
“What we found is that a lot of people who are concerned about ads and the content they display on Facebook are not actually concerned about that issue,” said Mark Johnson, the company said in its blog post.
“They are more concerned about the fact that they are being hurt by Facebook’s advertising and other policies.”
The full study is available here.