A few years ago, there was a lot of talk about the new wave of advertising aimed at young people and how it was trying to get them to buy things they already own.
That’s because the 50s and 60s were about making stuff more affordable, and this was supposed to be the era of the home.
So a lot has changed in that regard, especially in terms of consumer behaviour.
There are still people who are comfortable with a small apartment and a car, but the number of people who can afford to buy an expensive new gadget has been significantly reduced, and people can’t afford to go on holiday and rent an apartment.
That means there is a significant market for older goods and services, which means a lot more money to be made on them.
But it’s not just the ads that are changing.
As the internet has opened up the way in which we can share our stories, photos and experiences, so has the opportunity for advertisers to reach people from a range of ages.
So, how do we get a 50-something to buy a new sofa, a new pair of shoes, or a new TV?
This article first appeared on The Irish Time.