Honolulu advertiser Advertisership Magazine has posted the first installment of a new series highlighting the advertising industry in Hawaii.
The first installment focuses on Hawaii’s advertising industry and is a collaboration between Advertisment Magazine and Hawaii Advertising Agency.
Honolulu advertisers were contacted to fill out an online survey that included questions about their advertising experience, and then they were contacted by the Honolulu advertising agency, which commissioned the research.
The first installment is entitled “The Advertisery Business: Hawaii.”
Advertisers who responded to the survey were asked to describe their advertising strategies and their expectations for their business, and their hopes for the future of the industry.
They also were asked questions about the types of advertisements they have placed in Hawaii, their goals for the advertising business, their business expenses, and what they hope to achieve from the advertising.
The survey was a response to Hawaii’s changing landscape, which has changed from a regional to a global market.
According to the Hawaii Advertising Agency, the region’s population has grown from 1.7 million in 1998 to 3.6 million in 2017.
And in 2018, the state’s population grew from 1,092,854 to 2,636,945.
Hawaii’s economy is now growing faster than the rest of the U.S.
A recent analysis of census data by the National Association of Realtors (NAR) found that in 2018 the median annual income in Hawaii was $63,600, a slight increase from $61,500 in 2017 and $62,600 in 2016.
The median home price is now $1.6m.
Hawaiian-born Donald B. Leach, who started the Honolulu Advertisering Agency in 1991, is credited with inventing the ad agency model and with bringing advertising to Hawaii.
In the 1990s, Leach also brought advertising to San Francisco and Los Angeles.
In 2001, he was named Hawaii’s ad executive of the year.
He is now the chairman and chief executive officer of the Hawaii Advertising Agency.