The U.S. Department of Justice has told businesses to stop using “No” on the signs in stores, in an effort to end a long-running practice in which retailers have included the phrase “No beer” in advertising.
In an order issued Thursday, the Justice Department said that companies that sell alcohol advertising have been using the phrase since at least 2002.
In response to the order, American Beverage Association, which represents the industry’s largest trade group, said it plans to continue the tradition.
The American Beverages Association said the phrase has been used on its website and other advertising.
The Justice Department also said that, starting this year, any place a consumer could see “No alcohol” sign would have to include the phrase in the ad.
The agency also said the agency has not found a way to enforce the law in the case of a bar.
A number of state attorneys general have sued the department to overturn the ruling, but Justice said that if the government prevails, it will have to give states an opportunity to do so.