In what may be one of the biggest marketing mishaps of the year, Olympic organisers have decided to ditch their pink and blue colours in favour of a brand-new colour for the Rio Games.
But what is purple anyway?
What makes it different from all the other colours?
The word “pink” itself derives from the Latin word puer, meaning “to shine”, and is used to describe a light-purple colour.
“Pink” is the name of a colour in nature, and it has been used to denote various types of colour, such as blue, green, gold, silver, copper, and diamond.
Peregrine falcons and sea lions are also known to use the colour.
According to the Olympic Committee, pink is the “primary colour of the Olympic Games”.
“The colour pink is associated with the energy of a sport and the promise of a great achievement, but it also signifies joy and achievement, peace and courage, unity and solidarity,” the IOC said in its official announcement.
The colour is currently used by many sports and is usually a light blue colour.
However, it can be mixed with other colours, such a purple for example, and is known to be associated with many other colours.
“Purple” is also a colour associated with people and places, and so is a colour of pride.
Pebbles, gold and diamonds are the colours associated with Olympic pride.
The Olympic Committee says “the Olympic colour scheme is inspired by the traditional colours of the ancient Roman Empire and represents the Olympic ideals”.
But what does this mean?
In its official description, the IOC explains that the colours are meant to be the “golden standard for Olympic colours”.
“It symbolises the Olympic spirit, the pure gold of the Games, and the unity of mankind in the Olympic movement,” the organisation said.
“It is also symbolic of the strength and beauty of sport and a symbol of peace, unity, strength and prosperity.”
The colour “pinky” is not a specific colour of gold, but is used in many sports.
In sports like rugby union and football, it is commonly used.
Pinks are often used to refer to the colours used for gold medals, and can also be used as a colour to describe the wearer’s clothing.
Pink is a relatively new colour.
It first came to light in the 1980s when it was suggested that it could be used in a colour palette.
“The idea that the colour pink could be incorporated into a palette was proposed, and this was in 1979 by the Japanese artist Yuki Yamaguchi,” the website of the Art Institute of New York (AIY) in New York City explained.
“Yamaguchi’s proposal was not a new one, but was a highly unusual one for the time.”
Pink is not the only colour used in the palette, and there are other palettes.
The colour pink was originally associated with light pink, a deep orange, and a gold-colored palette.
The idea was that this combination would be attractive and harmonious, and would make a strong and beautiful colour.
“The idea of using the colour for a colour scheme was also a way to indicate that the Olympics were about equality, and not about “beauty”.”
There was a belief that the Olympic colour palette was designed to make it seem that the games were about unity and equality, not beauty,” AIY added.
It also had an implication that the competition was about creating harmony and not “beautiful” colours.
It was also thought that the design was meant to look “natural” rather than the more “cosmopolitan” designs that have become associated with modern-day sports.
This is what is known as the “diamond” effect, and “pinks” were thought to be a way of expressing that idea.
But a review of palettes and colour palettes from the 1970s showed that they did not have this same “discovery effect”.”
From the 1970’s onwards, the idea that palettes were meant to represent beauty, rather than harmony, was replaced by the idea of creating a palette that represented beauty in a way that had a natural, geometric, geometric look,” AIW explained.
It is believed that pink was “re-appropriated” to describe “beautifully-shaped, feminine and femininely-shaped women”.
However, it seems that the idea was lost on the IOC.”
“We can’t have an Olympic colour pallet with all these different colours, so we need a new colour that reflects the Olympic ideal.””
What do you think of the new colour? “
We can’t have an Olympic colour pallet with all these different colours, so we need a new colour that reflects the Olympic ideal.”
What do you think of the new colour?
Let us know in the comments section below.