Advertisers are starting to get serious about getting their ads on the internet, and as we’ve covered before, that means they’re getting a little more aggressive about their content.
They’re also getting more creative with the types of ads they’re promoting and how they’re running them.
According to research from AdWeek, the most popular ads on Facebook, Instagram, Pinterest, and Twitter have been paid for.
Some ads that were previously free were now being promoted for free.
“Advertisers want to be in the best position to get more organic traffic,” said Rachel Koster, director of the Internet Advertising Bureau, a nonprofit that studies the impact of digital advertising.
“There’s always a desire for better advertising.”
Advertising agencies are getting a bit more creative about their ads and how much they’re spending on them.
As a result, they’re increasingly seeing more free advertising, which they think will help their business grow.
The big difference is that now they’re looking at the potential to get paid for the ads.
The research shows that online ads have become a popular form of marketing for the industry, with the average amount spent on advertising up more than 30 percent in the past year, according to AdWeek.
So what does this mean for advertisers?
Some companies are already using some of these new tricks to get their ads in front of more people.
For example, one ad agency recently launched a campaign called “Luxury” that asked people to send their photos to a celebrity or a company.
“We’re doing the next best thing for advertising,” said David Mazzucchelli, director and chief executive of Creative Media Agency in New York City.
The agency has been testing this campaign since October, and it has helped its advertising business grow by $40 million.
“You see a lot of the same things, but it’s in a different way,” he said.
Mazzucci said the strategy has helped his company reach more customers than it had in the prior few months.
“I don’t think we’re going to stop with Luxury,” he added.
The same is true for another ad agency.
“In the past, we would have to do a lot to reach our customers,” said Brian Kocske, vice president of digital marketing at AdWeek’s ad agency network, Creative Lovers.
“Now we can do that in a really quick and easy way.”
“We are seeing more and more advertisers start to use this ad-by-subscriber model, where they are actually paying for the content they have on their site and they’re paying for other ad products like video,” said Kocski.
“They’re doing it on the fly and not just a subscription.”
So if you’re wondering what kind of ads your company is going to be running, here are some ideas.
“How do you get your ads to reach the widest possible audience?” asked Kocski.
“With this strategy, we are also increasing the number of advertisers who can be directly targeted and to reach a more targeted audience.”
“Advertising has changed from being an opportunity for a few people to get some extra cash,” said Mazzuchelli.
That means your ad agency is now working to reach more people, which means it can be more aggressive in the types and amounts of ads it’s offering.
“When you’re talking about the total amount of dollars you spend, it’s a lot more difficult to say what the right ad is for you,” he continued.
“But when you do it on an individual basis, that’s a really effective way to reach your audience.”
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