Advertiser Gleam is in the spotlight at the FIFA rankings as the top advertisers are rewarded for their strong performances.
The rankings were released on Wednesday, ahead of the world cup and the opening round of the Confederations Cup which kick off on Saturday.
Advertisers like the British clothing chain Marks and Spencer, which are up to second place, are joined by Adidas, who are in third place, while fashion company Hugo Boss is fourth.
The FIFA Rankings, compiled by sportswear company Nike, have seen the number of top 10 advertisers jump by a staggering 34 percent in the past year.
This is the largest jump in any year since the ranking began in 2010.
Adidas, which is the world’s most expensive sports brand, earned $2.2 billion last year.
The other big winner is Hugo Boss, which earned $1.7 billion.
Nike, which has a market value of $5.3 billion, has the most brand revenue, but that was in 2015.
Hugo Boss has increased its advertising budget by a whopping 80 percent over the last five years.
According to the FIFA Rankings list, Adidas has the biggest ad spend in the world with a budget of $1 billion.
But it is the Swiss brand that has been the biggest winner this year.