Advertising is the last thing a brand should do, but sometimes it’s necessary, says the CEO of ad agency Creative Associates, Matthew Riddell.

In an interview with the ABC, Riddells said the key to getting a successful brand on the road to success is to do it right.

“A brand is what people buy and it’s what people are going to buy from and so there’s no soul to the brand,” he said.

“I think we’re doing a pretty good job at making sure that we are making sure our brand is not only what the consumer is going to want but also the brand has a purpose.”

It’s what you sell to other people and what your customers are going for.

“We have a purpose in advertising, but it’s not what we sell to people.”

You have to think of the brand as a marketing machine and then we’re just making sure we’re using the best brand marketing machine.

“Advertising has become so important to brands that in 2017, the industry is already struggling to keep up with the increasing demand for branded content.”

The number of adverts that we see in our industry are growing,” Creative Associates CEO Matthew Rissell said.

In the past year, advertising has been on the rise in Australia.

In the last year, more than 1.7 million people watched television ads in the country, according to Nielsen data.

AdvertisementIt’s a trend that will only continue, Rissels prediction, as advertisers look to create a sustainable revenue stream from the advertising they see.”

What we are seeing is a big change in the way we think about advertising and we’re finding that brands have realised they can’t do that all on their own,” he explained.”

Now they have to build their relationships with brands, they have got to work with brands and they have really got to take on some of the business side of the equation.

“They have got a big amount of money coming in from advertisers, but they’re also going to have to manage the advertising business side.”

What brands need to know about advertising in 2018:How brands should approach advertising:Advertising can be a tricky thing to define.

But what you see on TV and in the newspaper is what most people are watching, which can be very different to what they will see in the advertising space, says Rissells marketing manager, Jason Lee.

“For instance, you may see advertising from a brand, but not necessarily from a TV brand,” Lee said.

That’s because brands have different business models and are able to do different things with their ads, including putting a different type of product or service on their product pages, or showing different brands’ brands.

“But the same thing with TV ads, we do not think about the content, the product or the brand.

We’re not looking at it.

We know that content is what drives the advertising dollars and we know that brand advertising is what makes the brands successful,” he says.”

So the brand is just a platform for us to get our ads in front of our customers, but we also have to work to get them to the customers we are targeting.”

The ABC is seeking responses from brands to explore what is driving the rise of advertising in the industry.

The findings will be used to help inform our future advertising strategy.

Topics:advertising,advertising-and-marketing,business-economics-and.consumer-protection,advertising,trends-and/or-disasters,federal-government,business,media,government-and‑politics,australiaContact: Mark Scottmore stories from Victoria