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How to find the best Amazon ad for your brand

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    • October 28, 2021

How to find the best Amazon ad for your brand

Here’s a quick guide to finding the best ad for the brand that fits your needs. 

It might not be the best, but you’ll have a better chance of getting what you want if you follow the steps below.

1.

Set up a landing page If you’re building an Amazon page and you want to target specific products or services, you need to set up a page.

Google offers this as an option for most publishers. 

The simplest and most direct way to do this is to use Google Adwords to create a landing-page with the right keywords and categories. 

Once you’ve set up your landing page, you’ll want to get the most out of it. 

Google offers an in-page SEO tool to help you find the right keyword. 

Use the Google keyword tool to see which pages rank best on Google and get a better idea of the type of traffic you might be attracting. 

Here are a few tips to get started: For Amazon Direct, choose your country and your region. 

In Australia, we’ve set our landing page to target Australian and New Zealanders, but that could be changing. 

Choose your target keyword.

Amazon’s keywords are typically used to find new product ideas, so it makes sense to use a keyword that is related to the product you’re targeting. 

You could try using the same keyword in multiple places to get a broader searchable keyword that will help you narrow your search. 

Find your ideal keywords.

Google will use this information to create your landing-pages and it’s helpful to be able to see the keywords you’re looking for. 

Look for keywords with a strong correlation to the products you’re advertising on. 

These can be brand names, brands, or keywords that are often associated with the same industry or category. 

Create your landing pages.

When you’re designing your landing sites, choose the right size for the page. 

If you want a high-quality, low-consumption page, make sure it’s as big as possible. 

Make sure your landing forms are formatted properly. 

Do not try to build a high traffic landing page on your own, but instead use one of the other techniques mentioned above. 

This will give you a more complete picture of what your audience will want and more control over what you’re showing. 

Be sure to create an automated system for the content you’re displaying. 

Don’t be afraid to do some SEO work. 

Amazon’s landing page is a great example of the benefits of using automated content creation tools. 

Check out this page for more information. 

Get an audience with keywords.

Amazon offers a lot of keywords for sale on its site. 

To make it easier for you to target your ad with these keywords, it’s a good idea to create keywords that will resonate with the types of people who might be purchasing from your ad. 

We’ve covered some examples below, but it’s worth looking at other keywords that might be of interest to you. 

Keywords for Amazon.com are also a great way to get your ad displayed with Amazon. 

When you’re planning your landing and ad display, consider keywords that can drive visitors to your site.

You’ll be able see if the keywords that you’ve chosen resonate with your audience and the type that people are buying from Amazon.

This can help you determine if your ad can resonate with them. 

For example, a keyword like ‘buy clothes, clothes for women’ can get visitors to buy clothing that’s made for women, so you could target that keyword to women. 

Some of the keywords listed above may not work with the Amazon.ca landing page.

If this is the case, you can also create an Amazon.co.uk landing page that will display the keywords for your Amazon.de, Amazon.fr, and Amazon.it landing pages, and a Google.ca or Google.co landing page for those of those pages. 

Note: If your landing Page doesn’t have a specific category or keyword, you could also use a list of categories and keywords that Amazon has to help with targeting your ad to your desired audience. 

Set up a budget.

Amazon has a landing fee for a handful of different ads and it varies based on the type. 

An ad with an Amazon ad will cost $1 per click to display on Amazon.

The cost for a landing ad for a brand like Starbucks might be $2.50 per click. 

A landing ad can also be paid for with Amazon Credit or Google Credit. 

Advertisers will also have to pay a landing commission to display ads on their sites. 

Try out different ad types. 

As you’ve seen above, Google allows advertisers to target certain keywords to show on their pages.

This is a good way to find more organic traffic, but many brands opt not to use this option. 

Take a look at these other great options: Ad

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