A controversial ad from the 50 years of the American advertising industry, featuring a man reading a book and singing the praises of the country he loves, is being taken offline.
The ad has been widely criticised by the American Civil Liberties Union and its supporters for its content and its depictions of women.
But a spokesperson for the American Advertising Association (AAA), the largest lobbying group for ad agencies, has said the ad is not offensive and is being removed.
In an email, AEA spokesman Tom Fuhrmann said the company has decided to remove the ad from its website because of “the content and content of the story”.
“The content of this story is offensive to many people,” Fuhramann said.
“It is offensive and demeaning to many women and people of color, who are victims of this type of ad.”
We believe that this type [the ad] is inappropriate for our website.
“We are committed to creating a more inclusive advertising industry in which all Americans are welcomed, supported and empowered to create the kind of advertising that works for them.”
He said the AA will continue to work with advertisers to find a solution.
The ad was posted on the website of the AEA in June 2016.
The group said it has “deep respect” for the work of American artists who have contributed to the United States’ national treasure.
“The American Academy of Advertising Arts and Sciences (AAAS) is a not-for-profit association of artists and publishers whose mission is to promote the art and craft of advertising,” it said.
“It serves as a clearinghouse of the best advertising techniques and practices and is committed to making the advertising industry a fairer and more equitable place to work.”
In the ad, a man reads a book in which he praises the country his wife and daughters call home.
He then sings: “There are some people who can do no wrong in America.
There are some who can only be trusted.
And then there are some you don’t want to hurt.””
There’s an old saying in America, ‘We love the good, we hate the bad, but when we have to make a deal, we make a bargain,'” he says, before singing the song’s praises.
A billboard featuring the ad was also taken down in May 2016.