Advertisers are increasingly using radio as a tool to reach a broader audience, but that doesn’t mean they’re always making the best use of their time.
Advertiser research firm MarketWatch found that radio ads cost $0.08 cents per minute on average compared to $0,06 cents for other forms of media, such as TV ads, in the 2016 data.
AdWords’ AdWords Audience Manager, Michael C. Kors, said the company was exploring new ways to make radio ads more valuable, including more efficient marketing.
“We’re thinking about ways to use the radio as the vehicle to build awareness and drive traffic to our ads,” he told AdAge.
“It’s an opportunity to increase our advertising effectiveness.
Radio ads can be more effective in smaller audiences and lower the costs of targeting, according to market researcher Eric Estrada, who co-authored the report. “
I think that’s going have a positive impact on our ad revenue.”
Radio ads can be more effective in smaller audiences and lower the costs of targeting, according to market researcher Eric Estrada, who co-authored the report.
“The more you can get the audience to listen, the more people are going to get excited about what’s on the air, and that’s the kind of audience that advertisers like to target,” he said.
“If you can reach those audiences in the right way, that’s a big deal.”
If you’re interested in learning more about radio advertising, visit this article’s advertiser section.
To see more radio ads, click on the radio icon on the right side of your screen.