Facebook is set to unveil a new set of ad standards for the social network’s advertising platform, and they’re a lot more progressive than previous versions.
The company is aiming to make Facebook’s ads more “inclusive” by making them more “engaging” with users, but that doesn’t mean they’re completely gone from the platform.
Today, Facebook is launching a new ad format that the company hopes will be a “game changer” for the industry.
According to a post on Facebook’s official advertising website, the new format will be called “community” and it will be introduced to “the world.”
“Community” will allow advertisers to “build, build, build” a community around their brand by offering a variety of ads that users can “like, share, comment, and comment on.”
The idea is to make it easier for users to find other Facebook fans in a given area.
“People will want to connect with others and find out about brands in their area and around the world,” Facebook’s Mark Zuckerberg said in a blog post today.
“We’re looking to empower people with more ways to connect online,” Zuckerberg said.
“We’re trying to get more people to connect, whether they’re in person or on the Internet.
We’re trying make it a little bit easier.”
The new format isn’t new, but the Facebook-owned company says it’s an “innovative approach to ad formats that we believe will create a more inclusive and engaging social media experience for everyone.”
The format is set for launch in early 2019, and Facebook says it will eventually be integrated into the platform’s existing ad services, but for now it’s just available to developers.
The new ad formats have been around for a while, but this is the first time they’ve been officially unveiled.
There’s still no word on how many different ad formats will be available at launch, or what advertisers will be able to choose from.
The company said that “Community” would allow advertisers “to build, grow, and expand their community” around their brands, but it’s still not clear exactly how the format will work.
Facebook hasn’t announced any specific plans for the new ad standards.
Facebook also confirmed that it is “actively looking to increase engagement with our users” with its upcoming advertising platform.