The streaming service has been a mainstay in Indian gaming for years, with many gamers using it to stream their favorite games and share videos and clips with their friends.
But it has also attracted a lot of controversy for its use of ads.
In 2015, Twitch made an attempt to bring in ad-free streaming with the introduction of its ad-supported version.
But Twitch has been criticised for allowing ad-blocking on its service.
Twitch announced on Monday that it would allow ad-funded video content on its platform.
“We are excited to announce Twitch ad-based video content and will roll it out in the coming weeks,” the company said in a blog post.
“Ad-free video streaming will be available on Twitch for a limited time, starting in March.
This is to ensure a smooth transition for users on Twitch who have opted in for this.”
The move comes just two months after Twitch, a global gaming community, made the move to remove its ad revenue from its service following an investigation by the US Federal Trade Commission.
The FTC said it received complaints that Twitch was violating its own terms and conditions by selling subscriptions to ad-backed content.
The company said that it will be removing ad-sponsored videos, and will stop ads from being shown for Twitch ads on mobile apps.
Twitch said it would also stop allowing ad ads for any Twitch sponsored games, and allow ads only for games on its own service.
“The FTC investigation found that Twitch had been selling ad-driven subscriptions to Twitch ads and that these ads were deceptive and were not approved by Twitch’s Ad Content Policy,” Twitch said in its blog post, adding that it is working with the FTC to get this resolved.
While the move is welcome news for users, it may come as a surprise to many, given that Twitch’s advertising revenue was a major source of revenue for Twitch in the past.
The advertising revenue has helped Twitch grow, with more than $4.6 billion in revenue in 2015, and that revenue is expected to grow to $10 billion by 2021.
Twitch says that it now has about 2 million paid subscribers.
In the past, Twitch has said that its ad revenues were used to support the development of games and other products, but it has previously insisted that it does not directly support its ad business.
Earlier this year, Twitch said that there would be no changes to the ad-blocker feature, after a group of gamers complained that the service was being used to allow Twitch ads to appear in their feeds.