Spanish-language ads in Spain have surged since the end of the election, according to a new study.
The report, released by research firm Avalere, shows that the super PAC American Bridge 21st Century spent $11.3 million in Spanish ads during the month of August.
That compares with $8.6 million in English ads.
The report also found that Spanish-speaking audiences are watching more TV in Spain than any other language in the country.
More than 6 million Spanish- and Portuguese-language viewers watched Spanish-only TV during August, according to Avalere.
That’s up from 3.7 million in 2016.
“The increase is mostly driven by the growth of Spanish-focused advertising, especially for the Spanish-owned stations and networks,” the report’s authors said.
As of August, the Spanish ads were viewed by 3.4 million Spanish viewers.
This compares with 2.7 percent of viewers who watched English-only ads during August.
“The new Spanish ads are reaching Spanish-born viewers,” said Ana Martín-Pereira, Avalere’s senior vice president of global advertising and digital communications.
“They are also reaching English- and German-language audiences.”
The rise of Spanish ads in English and German could signal that the English-language networks will be able to attract new viewers, according Andrea Guilio, who heads Avalere in the United States.
The English-speaking networks have shown an ability to reach new audiences, she said.
Spanish-language television viewers are also seeing more ads from major corporations.
In August, ad buyers spent more than $2.5 million on Spanish-branded TV ads, compared with $1.3 a month earlier.
These ads, as well as smaller TV spots, are targeting older people, who are more likely to be Spanish-speakers.
American Bridge has been the most aggressive advertiser in Spanish-spoken ads.
The super PAC has aired nearly 6 million TV ads in the last year.
But the Spanish ad campaign has also been hit by an advertiser backlash.
Spanish-owned broadcasters have complained about ad buyers trying to sell ads on their networks’ shows in English, rather than their native Spanish.
On August 19, Spanish-made stations and TV networks canceled their programming because of the ad campaign.
Advertisers are also pushing advertisers to buy ads on Spanish channels in English instead of Spanish ones.
And many Spanish-Americans, including the Latino community, have complained that ads that are not targeted to their communities are often shown to them in English.
This year, Spanish media groups have been urging Spanish-based broadcasters to take on advertisers who are trying to target their audiences to English-speaker audiences.
“I don’t see Spanish-as-a-first-language-language, Spanish language ads as a replacement for English- as-a.
In Spanish- as a. second-language,” said Martín Quintero, executive director of the Spanish language group in the National Association of Spanish Language Television (ENLAT).
The new ads are aimed at Spanish-American audiences.
“The message that they are sending is that Spanish is an official language, and you can have the Spanish we are all familiar with,” Martín said.